Blue Ocean Strategy Canvas

Identify the major factors that create value for customers in the industry related to Business Startup Type.

Plot these factors along the horizontal axis of a strategy canvas.

Rate a specific business or competitor on each factor using a 5-star (★) rating system on the vertical axis.

Create value curves for this business and other key competitors.

Analyze where competitors may be over-investing, under-investing, or failing to deliver customer value.

Recommend how a new business can differentiate by eliminating, reducing, raising, or creating value factors.

Provide an example business type and propose a unique, divergent strategy based on the analysis.