Blue Ocean Strategy Canvas for a Startup

Identify the major factors that create customer value in the Business Startup Type industry in City.

Plot these factors along the horizontal axis of a strategy canvas.

Rate a specific business or competitor on each factor using a five-star (★) scale on the vertical axis.

Create value curves for this business and other key competitors.

Analyze where competitors over-invest, under-invest, or fail to deliver true customer value.

Recommend how a new business can differentiate by eliminating or reducing low-value factors, raising value in undervalued areas, or creating new value factors.

Provide an example business type and suggest a unique, divergent strategy based on the analysis.