Blue Ocean Strategy Canvas

Identify major factors that create value for customers in the industry relevant to the Business Startup Type.

Plot these factors along the horizontal axis of a strategy canvas.

Rate how a specific business or competitor performs on each factor using a rating out of 5 stars (★) on the vertical axis.

Create value curves for this business and other key competitors.

Analyze where competitors over-invest, under-invest, or fail to deliver true customer value.

Recommend how a new business could differentiate by eliminating, reducing, raising, or creating value factors.

Provide an example business type and suggest a unique, divergent strategy based on the analysis.