Marketing

Design a 2x2 Market Positioning Matrix

Create a clear 2x2 matrix to position companies within a specific industry based on two variables, labeling each quadrant and highlighting your company's position for a board presentation.

5 steps 5 variables English

Prompt template

Run these steps in order.

Create a 2x2 matrix plotting companies in industry by X-axis: e.g. pricing and Y-axis: e.g. innovation.

Label each quadrant.

Add 6–8 companies to the matrix.

Highlight where your company fits within the matrix.

Ensure the design is suitable for a board presentation.

Prompt library

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