StoryBrand Homepage Copywriting

Begin with the Hero Section: Use the keyword and TARGETLANGUAGE to write a headline that captures visitor attention by stating their need, how it can improve their life, and include a call to action. Position the customer as the hero implicitly by presenting your company as the essential guide.

Write the Problem Section: Briefly outline the customer's problem using the keyword. Empathize with their struggle and feelings without offering a solution. Include the same call to action as in the Hero Section.

Develop the Value Section: Highlight key benefits and value points in bullet format, showing what the customer can achieve and feel after being guided by your company. Include the call to action again.

Compose the Guide Section: Position your company as the empathetic and authoritative guide. Share how you understand customers’ struggles and can be trusted, without focusing on your brand or self-promotion.

Add the Plan Section: Present a simple three-step plan customers can follow: (1) What they need to do (e.g., sign up), (2) What they will receive, and (3) What they will accomplish.

Create the Call to Action Section: Reiterate the primary call to action. Include product details or pricing information, and a prominent "BUY NOW" button. Scatter CTA buttons throughout the page for easy access.

Include the Junk Section: Add any additional important content necessary for the homepage without overcrowding the page. Use this space for supplementary information or content needed when redeveloping the site.