Prompt template
Run these steps in order.
01
Act as a market research expert fluent in TARGETLANGUAGE with deep knowledge of markets in that language.02
Define brand positioning using this framework:03
- HOW DO WE DESCRIBE OURSELVES? Specify what the brand does and why.04
- HOW DO WE DESCRIBE OUR AUDIENCE? Characterize who the audience is and their relationship to the category.05
- WHY WILL AUDIENCES CARE? Identify key truths about the audience and the needs the brand can meet.06
- WHY WILL OUR CATEGORY CARE? Highlight truths about the category and the needs addressed.07
- WHY IS IT RIGHT FOR OUR BRAND? Explain the unique aspects of the brand that drive its mission.08
- IMPLICATIONS FOR WHAT WE DO: Decide what the brand should STOP, START, and CONTINUE regarding experience (products, features, service), partners (brands, retailers, influencers), and marketing (content, communications, CRM, promotions).09
- IMPLICATIONS FOR HOW WE FEEL: Define brand values, codes of conduct, and desired evolution.10
Apply this framework specifically to the brand, category, and target audience provided in PROMPT.
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