Update Existing Content

Understand the goal of updating a blog post to improve content quality and better serve the reader's intent.

Confirm readiness to start research before writing or updating the content.

Explain the concept of "consensus content" as topics commonly found in top search results, then outline the top 5 consensus content categories for topic.

Research the audience defined as audience with considerations. Identify their intent in researching the topic and what they care about.

Identify the audience’s challenges, pain points, or needs related to the topic for which they seek information.

Review top ranking pages for the topic, focusing on what the audience wants to know and identifying shared content gaps among most top pages.

Research recent (past 2 years) studies or reputable sources on the topic, noting key themes and any compelling quotes or statistics trusted by the audience.

Review the full existing blog post (blog post content) to identify missing information based on audience needs and consensus content, and highlight irrelevant, outdated, or vague content. Provide specific recommendations for improvements relevant to the audience.

Confirm understanding of writing style rules: first-person and direct address, conversational tone, varied sentence structure, conciseness, specificity with examples, varied vocabulary, audience focus, high-quality engaging writing, short paragraphs, use of lists and headers.

Write an updated draft of the blog post, retaining valuable existing content and thoughtfully adding recommended new content with appropriate structure and header hierarchy.

Evaluate the updated content by scoring Research, Actionability, Call-to-action, and Structure from 1 to 10 with explanations and improvement ideas if needed.

Improve the blog content based on evaluation by implementing recommendations while keeping unchanged parts intact.

Review the content from a naive reader’s perspective to identify and explain any areas needing clarification without oversimplification. Provide improvement suggestions.

Improve the content by implementing recommendations from the naive reader review, preserving other content.

Review the content from a critical perspective to identify subjective or insufficiently substantiated parts. Suggest ways to add perspectives or support to increase credibility.

Improve the content by implementing the critical review recommendations, keeping other parts unchanged.

Identify any parts that sound too formal or unnatural and recommend adjustments for a conversational, accessible tone while maintaining expertise.

Implement these tone adjustments in the content while preserving sections that do not require changes.

Write 3 meta description ideas under 150 characters each that highlight what readers will gain, include relevant keywords naturally, use active voice, and have a casual tone. Append these to the beginning of the full content labeled "Meta Descriptions:" without altering existing content.

Write 3 meta title ideas under 60 characters each, using the exact or condensed blog title, optionally adding format/style descriptors and company name. Append these to the beginning of the full content labeled "Meta Titles:" without changing existing content.